SATISFYIt would be overkill to include all of the work I did for Satisfy here. Instead, I have curated a selection of integral copywriting work I did for the brand. Although I left the brand in 2022, the language used in the below links is still mine.
Furthermore, all social media/Instagram posts from fall of 2019 through fall of 2022 were done by me. Find those on the Satisfy Instagram page.
One of the main aspects of my role as Satisfy’s sole copywriter was to develop the language around products — technology naming & explication, product descriptions and hang tags.
Product
Pictured below example: Space-O™ Shorts
Another aspect of my role at Satisfy was co-founding POSSESSED Magazine, the editorial branch of the brand “for runners and by runners.” This magazine entered the running space at a time where FKT reports and intimate storytelling of athletes was seldom done by brands. I would often come up with the idea for a project, produce/direct/organize it, and then go into the field to experience and write about it.
Below is just one of my favorite examples, followed again by a list of links where you can experience more.
Click links below to view (an incomplete list of) other product page examples:
Editorial
Pictured below example: Colorado Trail FKT Field Notes
Click links below to view (an incomplete list of) other editorial examples:
My segue into all copywriting at Satisfy began with executing their newsletters. This was an integral component of solidifying our presence in the North American market. We sent one newsletter every week during my 3+ years there, so below are just a few examples.
Newsletters
