norda

Below is a curated selection of integral campaign copywriting work I have done for the brand. Although I execute on more than just copy, for sake of relevancy, I am restricting the showcased work to those parameters. I do all product pages and website copy, which can be explored here.

Furthermore, all social media/Instagram posts from fall of 2022 to the present are done by me. Find those on the norda Instagram page.

One of the main aspects of my role at norda is to conceptualize and execute all on-runner campaigns.

Displayed below is our FW23 campaign which included two new colorways of the brand’s staple shoe, the 001. The overall execution entailed naming the colorways and then imbuing these with significance through storytelling and distinctive visuals.

Campaign

I named this FW23 campaign ENCOUNTERS. This came from wanting to anchor the colorway names to sci-fi themes. As such, I named them Regolith (which is essentially space dirt) and Mars.

norda 001 REGOLITH

norda 001 MARS

Sometimes the terrestrial is celestial.

The inspiration behind this was that otherworldly experience can be attained through the very earthly activity of trail running. These types of ENCOUNTERS help us discover the world—outer and inner. They disrupt our thinking patterns and reveal us to ourselves. Whether it’s terrain, body or psyche, every run produces encounters that are inherently disruptive, offering opportunities for meaningful reflection and growth.

Through this prism of encounter, we feel infinite and infinitesimal.

We made the choice to shoot the bulk of the campaign stills with infrared to further translate this feeling, ensuring the shoe colorways were unaltered.

The campaign video can be watched here.

As noted above, this is a small selection of the work I do for norda. To learn more, please contact me via any of the links below.